Pjur, a leading manufacturer of premium personal lubricants, has successfully concluded its partnership with the Erotic Film Festival Barcelona, which took place from November 28-30, 2025. The collaboration marks another milestone for the Luxembourg-headquartered company as it continues to expand its international reach while championing progressive sexual culture and wellness.​
Three Decades of Innovation
Founded in 1995 by Alexander Giebel, pjur emerged from a simple observation: existing lubricating gels on the market lost their lubricity quickly and became sticky. This insight led Giebel to create what would become a pioneering brand in the intimate wellness industry. The company made history as the first in the world to develop and market a silicone-based personal lubricant. Today, pjur operates as an international company with products sold in over 70 countries across five continents.​
Since 2014, pjur has been a certified manufacturer of medical devices, operating a quality management system aligned with ISO standard 13485:2016. All of the company’s personal lubricants are classified as Class IIb medical devices, underscoring its commitment to safety and quality standards.​
Supporting Creative Expression
Pjur’s involvement with the Erotic Film Festival Barcelona centered on providing festival attendees with an opportunity to experience the brand’s medical-grade products firsthand. The company equipped goodie bags with Sachet-Cards containing samples of pjur med Premium and pjur med Repair, allowing festgoers to try both silicone-based and water-based lubricants.​
Pjur med Premium is a silicone-based medical personal lubricant specifically formulated for dry and highly sensitive mucous membranes, containing high-quality silicone and no preservatives. Meanwhile, pjur med Repair is a water-based personal lubricant featuring regenerative Hyaluron, which can bind large volumes of water to guarantee outstanding lubrication while supporting stressed skin.​
Celebrating Sexual Wellness Culture
“We are very pleased to have been part of this special festival,” said Alexander Giebel, CEO and founder of pjur. “Our products stand for quality, safety, and intimacy without compromise. By participating, we were not only able to reach the international community, but also contribute to a positive sexual culture”.​
The Erotic Film Festival Barcelona positions itself as a growing platform for erotic film art, creative erotic formats, and progressive sexual culture. The festival showcases deep, character-driven narratives alongside bold, abstract, and experimental art, offering audiences a comprehensive journey through erotic cinema.​
This partnership reflects pjur’s broader mission established at its founding: improving the love lives and quality of life of people worldwide by helping them rediscover passion and joy while enabling carefree moments and increased wellbeing. Through strategic collaborations like this one, pjur continues to position itself not just as a product manufacturer, but as an advocate for open dialogue about sexual health and intimacy.
