lubricants

Pleasure-products brand JO has introduced a new Retail Education Program designed to help retailers improve customer knowledge of personal lubricants and sexual wellness products. The initiative provides in-store educational resources at no cost, helping retail teams offer shoppers clearer product information and more confident purchasing experiences. Announced on October 14, 2026, the program reflects JO’s…

Pjur has expanded its Nature line with the introduction of Intimate Flavors Oral Delight Gel, a new range of flavored, water-based gels designed for intimate use. The collection combines flavor with a focus on naturally derived ingredients, giving consumers another option within Pjur’s growing intimate-care portfolio. According to Pjur, the new gels are made with…

Premium intimate wellness brand pjur recently marked another highly successful appearance at XBIZ Miami, one of the industry’s premier networking and business events. The annual gathering brings together leading brands, retailers, distributors, creators, and industry professionals to explore emerging trends, strengthen partnerships, and showcase innovation within the sexual wellness market. Known worldwide for its high-quality…

Sliquid has announced the launch of Sliquid HQ, a comprehensive B2B portal designed to support retailers, distributors, healthcare practitioners, media partners, and brand collaborators through a centralized hub of educational, marketing, and business resources. The new platform represents a significant step forward in how the company engages with its professional partners and helps them grow…

Adult-industry brand JO has launched a new skincare line called “Vitalize,” according to an announcement from XBIZ. The debut is positioned as a line of everyday skincare products designed to support skin hydration and nourishment. XBIZ reports that the “Vitalize” launch centers on formulations featuring pH-balanced products, with the company describing the products’ ingredients and skin benefits. Among the…

Wicked Sensual Care has launched an “arousal serum” through its simply® timeless™ product line, a release positioned around supporting pleasurable experiences during hormonal change and aging, according to XBIZ. The company describes the new product as a hybrid “stimulating” and “warming” arousal serum designed to address intimate changes that can arise in perimenopause and menopause,…

pjur has introduced a new pleasure gel called “Man Lust,” positioned as a stimulating product designed specifically for men. The announcement, reported by XBIZ, frames the launch as a way to deliver heightened, more conscious arousal—with the gel meant to fit into a broader pleasure routine for shoppers looking for a noticeably different kind of sensation.  According to the…

In the world of premium personal wellness, presentation and accessibility are key to capturing consumer interest. At the recent “Sex Now!” exhibition in Düsseldorf, pjur—the global leader in high-quality lubricants and intimate care—unveiled a clever new retail and promotional solution: the pjur SachetCard Dispenser. The debut took place at one of Germany’s most prominent adult trade fairs,…

In a significant move for the personal wellness industry, pjur, a global leader in premium lubricants, has officially announced that its pjur organic care line has been awarded the Vegan Trademark by the Vegan Society. This certification marks a milestone for the brand as it continues to align its product development with the growing consumer demand for…

Wasserbillig, Luxembourg — Personal-intimacy brand Pjur has launched its multi-phase, fully integrated marketing campaign for 2026 with the goal of strengthening emotional connections with consumers while reinforcing its position as a trusted “love brand.” The campaign is built around storytelling, educational content, and thematic messaging tied to cultural and seasonal relevance, marking a strategic shift…